Our story
elle aime,
she loves.
A small Amsterdam atelier founded by Jade Lew, building modular jewelry for the people who actually wear it every day.
"Elle Aime is French for she loves. That spirit - quietly devoted, a little playful - is where the brand begins."
— Jade Lew
I.
Elle Aime, she loves.
Elle Aime is French for she loves - and that quiet devotion is where the brand begins. Founded by Jade Lew, American-born and based in the Netherlands, it's shaped by a life lived with movement and curiosity. The brand was established in 2020.
Her parents traveled often and collected beautiful objects along the way, teaching her - instinctively, through touch - how to recognise quality. Bright light, palm shadows, tropical geometry. That sun-warmed elegance still runs through the work today.
II.
Small miracles.
Long before jewelry became her craft, Jade collected gemstones as a child - small miracles she couldn't quite explain. That fascination never left.
Today it lives on in the palette: stones chosen for their character, depth and energy, as much as their colour.
III.
A pull toward making.
Her path here wasn't linear. She built restaurant concepts in hospitality - a world defined by pace and performance - and over time started missing something more elemental. Working with her hands.
What began as a pull became a commitment: from making experiences for others, to making pieces that stay with you.
The answer
Modular jewelry and modern heirlooms — designed to be played with, reconfigured, refreshed, and made your own.
Jewelry isn't only for special occasions. It's for the everyday moments - and for the pieces that, slowly, come to mean the most.
What we believe
Three things we hold to.
01
Modular by design
Every piece is built to combine. Open it, restyle it, restring it - your collection grows with you instead of sitting in a drawer.
02
Made by hand
Everything is made to order in our Amsterdam atelier. Slow and intentional, with materials chosen one strand at a time.
03
Modern heirlooms
Designed for everyday - but built to last decades. Pieces you'll restyle next year, and pass on the year after that.
Visit us
Come see it in person.
Our Amsterdam atelier is open by appointment, Mon–Fri 10:00–14:00. Bring an idea, or just bring yourself.